Our days are made of difficult decisions, delicate interactions with people who think differently from us (our partner, our children, friends or colleagues at work) and more or less intuitive use of a variety of objects (from the coffee machine early in the morning to the car that drives us back at home after a long day).
Our society lives at very high speed: we are vulnerable, chronically tired and very irritable. We don't want to waste the only precious thing we have: time!
Around us, there is a big need for simplicity, clarity and transparency and more than ever, designers could really be the ones able to satisfy this demand.
Minimalist design is not a new term and it has been highly celebrated during the last years in the different fields of design, from architecture to branding, from graphic design to software and interface design.
It is not a trend (it never was!), but it is the only practical answer to fighting the battle against clutter! Still, many designers don't get it right.
The result is usually boring, seamless and emotionless design products that don't spark joy.
The "less is more" is a fascinating design concept (on which minimalist design is based on) that when applied correctly could create higher user engagement, better usability, and appeal that is more aesthetic.
In this inspiring talk, I will talk about the complexity of simplicity in design, the importance of details, but most of all, how to train your mind to get down to the basics and overcome the urge to filling up that empty space!